a friendly creative bunch

making businesses better since 2001

Smokeylemon is a New Plymouth based creative marketing agency, helping local businesses and national franchises grow by developing influential brands, designing cross-device experiences, building custom websites and delivering innovative marketing campaigns that align with their business goals and their audiences’ ever-changing expectations.

From being an itty bitty web design company in 2001, we have evolved to become a full-service marketing agency. We are a growing team of 11 talented professionals with different backgrounds and areas of expertise: strategists, graphic designers, developers, digital marketing specialists and project managers. It’s this fine mix of personalities and skills that have helped form many successful relationships with and many successful projects for our customers.

our values

We pour our core values into every single task we undertake, be it a small task like a website content amend or a mind-blowing full marketing campaign. These values say a lot about how we work as a team and with our clients.

ping pong

Having fun, loving what we do, and having a playful work environment are key components of our work. Now please don’t think that this means we waste your money by playing hacky sack on your budgeted time - it means that our shared working environment is often abuzz with the ping-ponging of ideas across our desks as collectively we generate the next big idea for a client. This is where all our creative and innovative ideas come from!

ping pong
comms

Communicating the right thing, to the right person in a timely manner allows us to start, undertake and complete successful results-oriented projects. This not only extends to our clients but to us as a team each working on a part of your job. At Smokeylemon no man (or woman for that matter) is an island, we are more like a bunch of islands that rock in the breeze together - an archipelago if you like.

comms
beach

We are experts. We know what we do, we back the capabilities of our talented staff and we’re proud of the products and services we deliver. We’ve been in this game a loooong time now with many many long term client relationships. So we’re here for you, we’ll make sure you leave with a solution that will match your goals and instil pride in your business. Don’t expect us to close up overnight and move to the Cayman Islands anytime soon… unless you guys want to come, too?

beach

Working with Smokeylemon was the best business decision I ever made, we have an awesome website and our brand now matches our business.

Mandy McGregor
Big Cheese

Mands is the owner of Smokeylemon and she does a lot of thinking, sales, and analysis.  Always wanting to do things better, she likes to challenge the team to create their masterpieces.  Big fan of football, specifically West Ham United, but don’t hold that against her!

                                                                                                                 

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

                                                                                                                 

Susan Trigger
Creative Services Manager

Susan was raised in Taranaki but has spent many years honing her creative and organisational skills in some of Hawaii’s biggest advertising and design agencies.

We are very pleased to have her experience, charm and direct line of supply for Magnum PI shirts in the Smokeylemon studio. Susan will ensure that all of the many projects that come through our door run smoothly and have that big agency quality that you can expect.

                                                                                                                 

Cameron Oulsnam
Senior Developer

Web Cam' is one of our senior developers at Smokeylemon. With more than ten years of experience in his field, he is one of the rare few that can design and programme. Cam is also a rock fanatic who plays the guitar and is a man of many skills.

Cam's skill set is wide but key ingredients include: Graphic design for web, HTML, CSS, PHP, MySQL, Silverstripe Developer, fluent in all Adobe products and can code a site like a demon. He loves making 'things' with code. The coolest data nerd we know.

                                                                                                                 

Ross Bennett
Creative Director & Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

                                                                                                                 

Maria Garceron
Digital Marketing Analyst

Maria has a Bachelor of Communications from the National University of Cordoba (Argentina) and is Google Ads and Advanced Google Analytics certified. With a strong research background, she runs market and keyword research, SEM and SEO campaigns, reporting, optimisation.

Telling stories through creative content and user experiences is her passion, and she enjoys developing content for our blog and social media. Consuming all things digital, Maria is also passionate about travel and photography.

                                                                                                                 

Jono Hodgson
Senior Designer

Originally from England but raised here in NZ, Jono has 15 years in the design industry, with experience in sign writing, website design & build and graphic design. He is a part of the senior design team, armed with a Bachelor of Arts and a strong affinity for traditional and digital art.

Food also seems to go missing around Jono, we're still not sure why...

                                                                                                                 

Imogen Pedley
Designer

Imogen has a Bachelor of Design from AUT majoring in Graphic Design. Imogen is our cupcake queen and has a passion for all things design. As well as sewing - her dream is to design her own textiles for her small business ‘Wolf Foot Designs’. Loves green tea… hates single-use plastic.

                                                                                                                 

Tina Adlam
Content Magician & Shopify Nerd

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

                                                                                                                 

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, playing golf and watching the NBA.

                                                                                                                 

Carl Champagne
Senior Developer

Carl is one of our senior developers. He’s spent 14 years learning the ins and outs of programming for the web. Very detail-oriented, Carl will sort out the functionality and get your website streamlined and ready for action.

In his spare time, Carl refs roller derby, going by the name of Poppa Champagne.

                                                                                                                 

Mandy McGregor
Big Cheese

Mands is the owner of Smokeylemon and she does a lot of thinking, sales, and analysis.  Always wanting to do things better, she likes to challenge the team to create their masterpieces.  Big fan of football, specifically West Ham United, but don’t hold that against her!

                                                                                                                 

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

                                                                                                                 

Susan Trigger
Creative Services Manager

Susan was raised in Taranaki but has spent many years honing her creative and organisational skills in some of Hawaii’s biggest advertising and design agencies.

We are very pleased to have her experience, charm and direct line of supply for Magnum PI shirts in the Smokeylemon studio. Susan will ensure that all of the many projects that come through our door run smoothly and have that big agency quality that you can expect.

                                                                                                                 

Cameron Oulsnam
Senior Developer

Web Cam' is one of our senior developers at Smokeylemon. With more than ten years of experience in his field, he is one of the rare few that can design and programme. Cam is also a rock fanatic who plays the guitar and is a man of many skills.

Cam's skill set is wide but key ingredients include: Graphic design for web, HTML, CSS, PHP, MySQL, Silverstripe Developer, fluent in all Adobe products and can code a site like a demon. He loves making 'things' with code. The coolest data nerd we know.

                                                                                                                 

Ross Bennett
Creative Director & Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

                                                                                                                 

Maria Garceron
Digital Marketing Analyst

Maria has a Bachelor of Communications from the National University of Cordoba (Argentina) and is Google Ads and Advanced Google Analytics certified. With a strong research background, she runs market and keyword research, SEM and SEO campaigns, reporting, optimisation.

Telling stories through creative content and user experiences is her passion, and she enjoys developing content for our blog and social media. Consuming all things digital, Maria is also passionate about travel and photography.

                                                                                                                 

Jono Hodgson
Senior Designer

Originally from England but raised here in NZ, Jono has 15 years in the design industry, with experience in sign writing, website design & build and graphic design. He is a part of the senior design team, armed with a Bachelor of Arts and a strong affinity for traditional and digital art.

Food also seems to go missing around Jono, we're still not sure why...

                                                                                                                 

Imogen Pedley
Designer

Imogen has a Bachelor of Design from AUT majoring in Graphic Design. Imogen is our cupcake queen and has a passion for all things design. As well as sewing - her dream is to design her own textiles for her small business ‘Wolf Foot Designs’. Loves green tea… hates single-use plastic.

                                                                                                                 

Tina Adlam
Content Magician & Shopify Nerd

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

                                                                                                                 

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, playing golf and watching the NBA.

                                                                                                                 

Carl Champagne
Senior Developer

Carl is one of our senior developers. He’s spent 14 years learning the ins and outs of programming for the web. Very detail-oriented, Carl will sort out the functionality and get your website streamlined and ready for action.

In his spare time, Carl refs roller derby, going by the name of Poppa Champagne.

                                                                                                                 

we would love to hear from you

Now that you know who we are, we would like to hear about you.
Let's have a coffee and a friendly chat, tell us about your business, your forals, challengers and needs. We are sure we can help!