Jono, one of our senior designers, started sketching out this mythical bird and a few sketches later, the initial form was roughed out as well as some ideas for font choice and placement.

Transferring a sketch to digital creates challenges and highlights areas that need work, so using guides, we tweaked, moved, resized, deleted and added our way to a much more refined form.

After some feedback, a final design was created. We now have a logo that is strong, has a good sense of direction and speed with a colour palette that leans towards an environmentally friendly product.