logo design, Print and advertising
Basketball is a global game and a marketable look can go a long way to building a huge brand for a team. Smokeylemon's design team have taken our local Taranaki Steelformers Mountainairs and given them a world-class look to drive them forward into the new season. We took the essence from the old logo and created a more dynamic, marketable emblem with hand-rendered fonts and bold modern colours.
We needed a range of media from VIP season passes to player cards and digital billboards. All of these were designed with the new Taranaki Steelformers Mountainairs branding in mind, which creates a cohesive, bold and eye-catching design unique to Taranaki.